Case Study: Protecting Nestlé Nespresso

BrandSweeper has been selected by the Electronic Business Group (EBG) in its book "Internet média cannibale" to illustrate "How Nespresso efficiently protects its brand name in regards to online search".

«We have succeeded in protecting the Nespresso brand name in Google by defining a regulations policy which allows us to manage and authorize our retailers to purchase keywords associated to our brand. » Frederic Levy, e-Business Manager, International Marketing Department, Nestlé Nespresso

Click here to download the case study (*)

Are you ready to be part of the next success story ? Our contact page is just one click away.

(*) Original version in French only. Translated in English by IC-Agency